AMFI | FRGMNTS

AMFI Triptiek, 2013

FRGMNTS collection 2020

Photography: Jianmin Huang

Model: Hazel Modell and Ruud van Doorn

Creative Director: Christian Mpamo

MUA: Cristina Vila

Retouching: Ruud van Doorn

Design: Charlotte de Jongh | Elham Ibrahim | Eline Breuker | Jetske Ronner 

Location: EYE Film museum, Amsterdam

by AMFI | CurioStories

Photo's By Rosemary Veldhoen

A couple of days ago we finally did it! We finished the CurioStories concept. As you guys know I am part of the by AMFI Statement Store team. Together with other enthusiastic students and teachers we created this new concept.

Concept Text:

Our hunger for inspiration causes us to fill the by AMFI store with infinite riches; a collection of meaningful objects, snapshots of people’s lives, eccentricities and joyful experiences. Art is mixed with science, old with new, man-made with natural.

The store concept is all about meaningful objects mixed with curiosity. I love how we started out with just an idea and a pile of collected objects that where meaningful for not only me, the team but also for teachers and alumni of AMFI. I never thought all those pieces would fit together and work together. I am very glad we managed to give every piece a place it deserved, making this one of the most exiting concept to work on. 

by AMFI | X-Mess

The story behind the X-MESS concept is the holidays gone wrong. "In spite of your best efforts to make everything go according to plan during Christmas there is always something out of the ordinary happening at this time of the year. Those moments stand out around the holidays and give you something to laugh about next year."
The aim of the shop was to look and feel messy- but in a fashionable way of course. For instance the bright red table in the middle of the shop is styled like a messy Christmas table with broken dinner sets and delicious fashion items.

For the first time in history the shop exclusively sold items from (old) AMFI students. This to offer (ex) students a platform where they can showcase their work. The shop sells products from labels like Atelier de l'Armée, By FoA, L.A.N.D, just to name a few. The store is located at Spui 23, (1012 WX) in Amsterdam.

Inspiration | Nature finest

Inspiration | On screen

Shoot | Head over Heels

AMFI | Production File

Production File